{"id":12140,"date":"2020-07-21T17:07:24","date_gmt":"2020-07-21T13:07:24","guid":{"rendered":"https:\/\/kashkash.me\/?p=12140"},"modified":"2025-12-15T20:52:55","modified_gmt":"2025-12-15T16:52:55","slug":"jojoba-oil-the-naked-truth","status":"publish","type":"post","link":"https:\/\/kashkash.ge\/en\/jojoba-oil-the-naked-truth\/","title":{"rendered":"Jojoba Oil: The Naked Truth"},"content":{"rendered":"<p>This magical ingredient is known to us as jojoba oil.<\/p>\n<p>Will you be surprised? It\u2019s actually called pheochroma.<\/p>\n<p>Will you be even more surprised?? pheochroma is not an oil, but a liquid wax!<\/p>\n<p>Now that we\u2019ve shown you its true nature, we can move on to the endless list of pheochroma\u2019s positive properties.<\/p>\n<p>Its structure is almost identical to sebum \u2013 the fat that our skin naturally produces. That\u2019s why pheochroma oil has the unique property of not leaving you with an unpleasant greasy feeling and penetrating deep into the epidermis (the top layer of our skin) to moisturize.<\/p>\n<p>It is actively used to soothe sunburn, treat acne, and heal stressed and flaky skin. It holds a special place in facial skin care products due to its anti-inflammatory properties.<\/p>\n<p>Due to its high content of natural vitamin E, it has an antioxidant effect.<\/p>\n<p>Among many other benefits, we should mention hypoallergenicity, stimulation of collagen synthesis, acceleration of healing and healing processes.<\/p>\n<p>That is why we use pheasant oil in the most soothing products of our summer line:<\/p>\n<p>FLOWER POWER soothing facial cream<br \/>\nFLOWER POWER facial wash stick<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This magical ingredient is known to us as jojoba oil. Will you be surprised? It\u2019s actually called pheochroma. Will you<\/p>\n","protected":false},"author":2,"featured_media":28225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,31],"tags":[38,32,119],"class_list":["post-12140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ingredients","tag-body","tag-face","tag-jojoba"],"_links":{"self":[{"href":"https:\/\/kashkash.ge\/en\/wp-json\/wp\/v2\/posts\/12140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kashkash.ge\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kashkash.ge\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kashkash.ge\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kashkash.ge\/en\/wp-json\/wp\/v2\/comments?post=12140"}],"version-history":[{"count":1,"href":"https:\/\/kashkash.ge\/en\/wp-json\/wp\/v2\/posts\/12140\/revisions"}],"predecessor-version":[{"id":30162,"href":"https:\/\/kashkash.ge\/en\/wp-json\/wp\/v2\/posts\/12140\/revisions\/30162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kashkash.ge\/en\/wp-json\/wp\/v2\/media\/28225"}],"wp:attachment":[{"href":"https:\/\/kashkash.ge\/en\/wp-json\/wp\/v2\/media?parent=12140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kashkash.ge\/en\/wp-json\/wp\/v2\/categories?post=12140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kashkash.ge\/en\/wp-json\/wp\/v2\/tags?post=12140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}