{"id":29173,"date":"2022-05-23T00:07:20","date_gmt":"2022-05-22T20:07:20","guid":{"rendered":"https:\/\/kashkash.ge\/?p=29173"},"modified":"2022-05-25T15:04:16","modified_gmt":"2022-05-25T11:04:16","slug":"five-myths-on-active-ingredients","status":"publish","type":"post","link":"https:\/\/kashkash.ge\/en\/five-myths-on-active-ingredients\/","title":{"rendered":"Five Myths on ‘Active Ingredients’"},"content":{"rendered":"

Niacinamide, peptide, enzyme \u2014 such obscure terms have permeated the world of skincare. The industry keeps churning out fresh buzzwords with increasing speed, facilitating the flow of evergreen products. If a decade ago the products would differ by function: i.e. cleanser, toner, moisturizer, nowadays we classify our skincare according to active ingredients.\u00a0<\/span><\/p>\n

I sat with Keto over a cup of coffee to discuss the so-called \u201chero\u201d ingredients, as we attempted to bust some myths about this latest skincare craze.\u00a0<\/span><\/p>\n

Myth N1: An \u2018active ingredient\u2019 presupposes a special, unique substance<\/b><\/h5>\n

The phenomenon of the \u201cactive ingredients\u201d is part of the skincare industry\u2019s marketing efforts.\u00a0<\/span><\/p>\n

Most so-called \u201cactives” (retinoids, ABC vitamins, AHA BHA acids, etc.)\u00a0 enjoyed behind-the-scenes existence in skincare formulas, yet nowadays the spotlight shines brightly on them. For example, if a product was called simply as moisturizer \u2014 period, now it gets positioned as a hyaluronic acid lotion \u2014 the same substance, yet the different word choice. The popularization of serums spearheaded this shift, as exemplified by the brands that manage to sell over 45 serums by leveraging the starpower of the active ingredients.\u00a0<\/span><\/p>\n

 <\/p>\n

Myth N2: An active ingredient is the main determinant of the product’s efficacy<\/b><\/h5>\n

If several years ago the brand, the packaging and the celebrity appeal drove consumer choices, now it’s the \u201cactives\u201d the people are charmed with. Though this shift may seem more level-headed and rational, it has its drawbacks \u2014 the overuse of chemistry terms feeds into the pseudo-scientific propaganda distributed by an army of uninformed bloggers (fortunately, not all bloggers out there belong to them), creating the illusion of informed choice in the consumer. Meanwhile, a single ingredient says very little about the product \u2014 the product quality is first and foremost determined by the right cosmetic formulation.\u00a0<\/span><\/p>\n

 <\/p>\n

Myth N3: Strong active ingredients are necessary for glowing skin<\/b><\/h5>\n

When a product gives unrealistic promises, its potential of harming the skin also tends to be high. Consumers\u00a0 have high expectations towards\u00a0 products with active ingredients; they expect quick results, which, in the case of certain substances, might be harmful in the long term. This holds particularly true for acids \u2014 although high-percent glycolic acid toner might give you visible improvements overnight, its overuse through years will destroy your skin barrier. The active ingredients should be tailored to one\u2019s skin type and concerns; intensity does not always equal efficacy.\u00a0<\/span><\/p>\n

 <\/p>\n

Myth N4: The more active ingredients go into our skincare routine, the better<\/b><\/h5>\n

It doesn\u2019t matter if we layer countless serums on top of each other or use a single product\u00a0 containing a zillion active ingredients \u2014 in both cases skin gets confused, unable to decide which exact command to obey. Not only is the combination of some active ingredients outright forbidden by the derms (i.e. that of acids and retinoids),\u00a0 application of more than 2, maximum 3 \u201cactives\u201d simultaneously is too much. It\u2019s better to ask the skin to do less, but to do it well.\u00a0<\/span><\/p>\n

 <\/p>\n

Myth N5: Natural ingredients are always good, whereas synthetic \u2014 in all cases bad<\/b><\/h5>\n

We believe that botanical extracts, oils and compounds aid skin in much more complex ways than synthetic substances. However, many factors come into play here \u2014 natural ingredients can also come from polluted sources. Therefore, for us it’s important for our ingredients to satisfy our three key pillars of safety, security and integrity. It should also be noted that neither are synthetic substances always bad. There exist priceless ingredients that are mostly synthetically obtained, such as allantoin, pantenol (provitamin B5) and others, the moderate use of which doesn\u2019t contradict the \u201cGreen Beauty\u201d standards.\u00a0<\/span><\/p>\n

 <\/p>\n

In an ever-changing world of skincare, the trend of \u201cactive ingredients\u201d is associated with excessive product consumption, as exemplified by the popularization of 12-step skincare routines and multi-product-layering practices.\u00a0\u00a0<\/span><\/p>\n

Believers in moderation, we trust nature to be the ultimate laboratory that supplies us with the best active ingredients. We do not intend to change your skin \u2014 we want it to feel and look its best; and in this quest is nature our biggest ally.\u00a0\u00a0<\/span><\/em><\/p>\n

Products with our fav actives:<\/p>\n

    \n
  • Flower Power Collection (allantoin, lavender & calendula extracts)<\/li>\n
  • Aromatherapy Hand Sanitizer – (panthenol)<\/li>\n
  • Mulled Wine Collection (vitamin E, clove bud, cinnamon & star anise, arctic cranberry extracts)<\/li>\n
  • Naked Truth Tinted Serum (vitamin E, rosemary leaf, chamomile & calendula extracts)<\/li>\n<\/ul>\n

    Author: Eka Lolashvili<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

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